Instagram is one of the most popular social networking platforms. It has billions of monthly active users worldwide. Whether you are a content creator, artist, influencer, public figure or owns a personal brand/local business, Instagram gives you the platform to connect your followers or customers.

Tips to increase real followers on Instagram

The success of any Instagram account is usually measured by the number of followers it has. More followers mean you will get more reach and user engagement on your posts and stories. For celebrities and big brands, it is quite easy to gain followers as they are already famous. The real struggle is for new starters who want to grow their audience organically.

Are you also struggling to gain followers on your Instagram profile? If yes, then you are at the right place. Here we have shared some useful tips and tactics that can help you to increase real followers on your Instagram. It is not that hard to target your audience organically if you follow the right methods. Let's see what they are!

Table of Contents


Use this table of contents (TOC) to jump to any topic directly. These are the tips to get more followers on Instagram -

1. Post consistently


In order to get more followers, you have to keep posting new content on your Instagram profile consistently. The key is consistency. There may be hundreds of other similar pages on Instagram with the same niche as yours. If you want to stand out in the crowd, make sure to create your own unique content and post it regularly.

It is not that you have to post only 1-2 posts in a week. Post as much as you can. Keep your target around 3-4 posts per day at least. It is not that hard to post content on Instagram. Just do some research and come up with new ideas. There are many editing apps available for Android and iPhone where you can create your own photos and videos.

While choosing your content, keep your target audience in mind. Know what is popular right now and what people are interested in. Also, make sure that you don't copy other's content. You can copy the concept but come up with your own content.

2. Use video-based content


There is no doubt in the fact that videos are more powerful than pictures and simple text-based content. If you will post more videos on your Instagram, it can do real magic to increase your followers. Videos can go viral really fast. If your video goes viral, Instagram will also promote it in the Explore page for free.

Post video-based content more often

It is really simple to create videos on your smartphone. You can use video-editor apps like Kinemaster and PowerDirector to create your own videos in just a few minutes. Add some clips, pictures, text, and background music. That's enough. Instead of pictures, your main goal should be to create more videos for your Instagram.

3. Post content on stories and IGTV


Instagram Stories allows you to share photos and videos with your followers for 24 hours only. After 24 hours, stories get deleted automatically. Similarly, there is another feature on Instagram - IGTV - which allows you to post longer than 1-minute duration videos.

Use Instagram stories

Stories and IGTV also provides a good way to be in touch with your followers. So don't forget to use them for your benefit. You can also ask your followers to reshare your posts in their stories. This will give you more exposure on Instagram and thus help you in growing your followers.

4. Make your profile look professional


If your profile looks professional, it will automatically attract people to follow your account. There are various things you can do to make your Instagram profile look more professional. First of all, make sure that you have a catchy username on Instagram. It should be short, simple, and easy-to-read.

The next thing is to write a catchy bio on your Instagram profile. Keep it simple and unique. Also, add your website, personal blog, YouTube channel, or any other social link in the bio. Instagram also allows you to add your stories as Highlights on your profile. This is another thing you can do to make your profile look professional.

You can also switch your Instagram profile to Professional/Business account which gives you more customization on your profile.

5. Use call-to-action (CTA)


CTA (short for call to action) is a marketing strategy that is used to get user response/engagement. For example, if you will write some captions like "Don't forget to follow our page for more interesting updates", then it will subconsciously send a message in people's minds to follow your account. Similarly, you can ask people to reshare your photos and videos on their Instagram stories. You can also add call-to-action in your profile bio.

6. Write attractive captions


Although captions have no direct relation to increase your Instagram followers but they play an important role to attract user's attention. By writing catchy captions, you can drive people to your profile and if they find some value from your content, they will definitely follow you. So don't leave captions empty. Write a short, simple, descriptive, and catchy caption on every photo or video that you post on Instagram.

7. Use targeted hashtags


Hashtags can also help you to increase your followers on Instagram quickly when used in the right way. What does hashtag do is it simply makes your post or story available in that particular category. Those people who are exploring the hashtag will see your post or story there. That's how you get more post reach.

Use Instagram hashtags

You can use hashtags to target your audience but don't overuse them as it can also affect your post reach negatively. Only add hashtags to the relevant keywords that are related to the post and your niche.

There are so popular hashtags on Instagram like #followforfollow which are used for increasing Instagram followers. By using such hashtags, people will follow you and then you have to follow them back. If this strategy suits you, you can use it but keep in mind that it will not attract your targeted audience.

8. Get shoutout from other accounts


This trick can do magic to increase your Instagram followers. For those who don't know what shoutout means, it is a marketing strategy in which one user promotes another user on their account. This can be done by sharing a screenshot of the user's profile on Instagram stories.

Get shoutouts from other accounts on Instagram

So in this method, you just have to ask your friends to give you a shoutout on their stories. Ask them to add some call-to-action text and your @username link so that people can directly visit your profile. If you have a brand or business page on Instagram, then you can also collaborate with other pages and do shoutouts for each other.

9. Promote your Instagram profile on other platforms


Don't forget to promote your Instagram account on other social media platforms such as Facebook, YouTube, Twitter and WhatsApp. Share a post/story of your Instagram profile everywhere. If you are a video content creator, then add your Instagram username at the top or bottom of the video. This method also will also work to gain more followers on your Instagram.

10. Increase user engagement on your posts


Keeping users engaged in your posts is another way to show that you love and care for your followers. Write such types of captions that will make people comment on your posts. Reply to each and every person in the comments. So basically you have to build a direct relation with your every follower. When you will get more user engagement, Instagram will also push your posts on its Explore page.

11. Use Instagram ads for promotion


Every once in a while, you can run ads on Instagram to give a little boost to your Instagram profile. Instagram ads are quite cheap and you should take advantage of them if you are really serious about increasing your Instagram followers. You have two options for ads: story or post. Do some research on your targeted audience, create some good content, add call-to-action in it and then go for the ad promotion.

So these are some methods that you can use to get real organic followers on your Instagram profile. At last, we would like to say that it depends on how much efforts you put into your work that decides your success. By following the tips and tactics we have shared in this guide, you can get up to 10,000 (10K) followers for free. If you know any other method that we have missed in this tutorial, let us know in the comments below. Also, please share this post with your friends so they can also increase their Instagram followers.